Many new entrepreneurs dismiss the importance of having a sound IP strategy from the very start. The usual excuse is, “I’ll make sure my business starts making real money and then I’ll deal with this law stuff.”

I call it a lose-lose scenario. The two alternatives are: (1) the business never makes it; or (2) the business becomes successful, but immediately it finds itself defenseless against all those who want a free ride on its success.

Think about Coca-Cola – would they be where they are today if they decided to wait until they sold a few hundred thousand bottles before they figured out how to protect their most important assets - their know-how and trademarks?

If your business involves creation, use or licensing out of content and you do not have a meaningful IP strategy, then you are not being serious about your business.

Over the first week of January, I made several improvements to the website.

Copyright, Trademarks and Domain Name service pages have been thoroughly revised to provide better description of these services.

Also, I added the code that allows to subscribe to Mincov Law Blog by RSS. Please go ahead and subscribe.

And on this Fifteenth Day of December in the Year Two Thousand Eleven, Andrei Mincov started this blog.

What I am especially proud about is that I coded the whole thing by myself, from scratch, in Notepad++. The idea is to be able to fully customize it to my needs and to provide extremely flexible filtering functionality. I will be adding RSS shortly.

Stay tuned for more updates.