Today I am extremely excited to announce the arrival of a new service, IP Strategy Review.

Most business owners with great ideas that need to be protected try to control their legal bills by not going to see a lawyer until they need to be saved. Some try to proactively limit the scope of lawyers’ involvement by googling something and coming to see the lawyer with a very specific (and often unhelpful) request.

No business can make strategic decisions about protection of its most valuable assets, unless it understands what these assets are and how they can be protected. With IP Strategy Review, I provide to you, at a fully predictable flat rate, a customized strategic solution outlining which areas of IP can help protect your ideas and intellectual property and which legal steps can be taken to achieve that protection.

IP Strategy Review provides a true benefit at a predictable cost, without forcing the client to pay for unnecessary services. It is a consultation during which we will discuss your business and determine which strategies would make sense from the legal, business, PR and economic points of view.

This service develops upon my two policies: I never sell my clients unnecessary services and I always prefer to sell value to my clients, not my time.

It comes in three packages. Please visit the IP Strategy Review Page for more details.

I've been asked several times what Mincov Law Corporation's logo stands for.

In fact, it is more than just randomly grouped triangles.

Here, combined are three ideas.

Letter 'A' for 'Andrei'

Letter 'M' for 'Mincov'

Here's the famous puzzle where one is offered to connect 9 dots with 4 straight lines. The only way to do it is to go outside the box represented by the 9 dots. The quest for outside-the-box legal solutions is what distinguishes Mincov Law Corporation from many other law firms.

Many new entrepreneurs dismiss the importance of having a sound IP strategy from the very start. The usual excuse is, “I’ll make sure my business starts making real money and then I’ll deal with this law stuff.”

I call it a lose-lose scenario. The two alternatives are: (1) the business never makes it; or (2) the business becomes successful, but immediately it finds itself defenseless against all those who want a free ride on its success.

Think about Coca-Cola – would they be where they are today if they decided to wait until they sold a few hundred thousand bottles before they figured out how to protect their most important assets - their know-how and trademarks?

If your business involves creation, use or licensing out of content and you do not have a meaningful IP strategy, then you are not being serious about your business.

Over the first week of January, I made several improvements to the website.

Copyright, Trademarks and Domain Name service pages have been thoroughly revised to provide better description of these services.

Also, I added the code that allows to subscribe to Mincov Law Blog by RSS. Please go ahead and subscribe.

And on this Fifteenth Day of December in the Year Two Thousand Eleven, Andrei Mincov started this blog.

What I am especially proud about is that I coded the whole thing by myself, from scratch, in Notepad++. The idea is to be able to fully customize it to my needs and to provide extremely flexible filtering functionality. I will be adding RSS shortly.

Stay tuned for more updates.