It’s been a fun ride.
I was a lawyer for over 20 years.
After being a lawyer in Russia for 13 years, I moved to Canada in 2007, and went straight back to law school. After four more years, I became a Canadian lawyer and a registered trademark agent, and started my own law firm.
In Canada, only trademark agents can represent clients before the Canadian Intellectual Property Office. Trademark agents are also authorized to file and prosecute U.S. trademarks for Canadian residents.
Interestingly, lawyers who are not licensed as trademark agents in Canada, may not file trademarks in Canada on behalf of their clients. In other words, trademark agents who are not lawyers may file trademarks in Canada, but lawyers who are not trademark agents may not.
As of June 30, I gave up my lawyer license and continue running Trademark Factory International Inc. with my trademark agent license.
I didn’t suddenly lose passion for the law of intellectual property. I still I care deeply about it, and I still love Protecting Your Ideas and Covering Your Assets®. In fact, every time I'd tell my story that I've been a lawyer for 20 years, people would say that I don't look like someone who's been a lawyer for 20 years. And my answer was always, “Well, it's because unlike most lawyers, I don't hate doing what I have been doing for the last 20 years.”
Why am I giving up my license then?
There are many arbitrary rules that regulate what lawyers can and cannot do. These archaic rules were making it unnecessarily difficult for Trademark Factory® to provide our clients with the level of service they deserve. Despite the pretense that these regulations are designed to protect the public in their dealings with legal professionals, they only benefit big-firm lawyers and the regulators themselves.
These regulations would have me do business the 19th century way, while, to the delight of our clients, I am intent to provide alternative, result-oriented legal solutions. As I've always said, “If you are looking for a traditional lawyer to charge you in 6-minute increments every time the lawyer, their paralegal or assistants sneeze on your file, there are plenty of such lawyers around. I just don't want to be one of them.”
The first tagline I used for Mincov Law Corporation was "Outside The Box Legal Solutions," and I've always been pushing the envelope to provide business owners with legal services they were looking for. Recently, I realized that I don't even need to be in the box to provide solutions that lie outside of it.
I know for a fact that my clients didn’t choose me because I had a laminated piece of paper from the Law Society that graciously allowed me to call myself a lawyer. They entrusted me with their business because they like and trust me, because they like the way I do business, and because they like the results we are consistently delivering.
My mission with Trademark Factory® is to forever change the way the world does trademarks. My goal is to allow businesses and entrepreneurs from around the globe to register their trademarks anywhere in the world with a free trademark search, a single all-inclusive flat fee, and a 100% money-back guarantee.
While I am an expert in trademark laws, because of the Law Society regulations, I cannot fulfill my mission while carrying a license of a practicing lawyer in Canada.
With the license no longer tying my hands, we will be able to:
– expand Trademark FactoryÃƒï¿½Ã‚Â® to other jurisdictions (who wants a European Union trademark for a flat fee with a 100% money-back guarantee?);
– pay referral fees to those who spread the message about Trademark Factory® (we'll be making a separate announcement on that but feel free to inquire directly); and
– get involved in complementary businesses outside of trademarking services.
You cannot imagine how much your support means to me.
THANK YOU! read more…
I will be holding a flood of workshops and presentations in the next 30 days.
I thought I’d put them all in one place, here.
October 8, at 11am PST: Branding Your Fitness Business with Velocity Athletic Training Radio
October 17, at 4pm PST: Intellectual Property in Plain English at Capilano University BOSS Entrepreneurship Program
October 21, at 7pm PST: Developing and Protecting Online Brands with Internet Masterminds Group Meetup
October 30, at 11am PST: Terms of Endearment: Contracts for Wedding Professionals at Frame to Finish Expo with Canon
November 2, at 11am PST: Legal Foundations and Intellectual Property at SFU Entrepreneur of the Year Jumpstart program
Looking forward to sharing my passion for intellectual property!
Today, Mincov Law Corporation celebrates its second birthday.
It’s been a great year.
I was blessed to have served dozens and dozens of clients who are now my best walking testimonials.
I have streamlined a lot of processes and as a result launched the Trademark Factory™ that offers Canadian business owners the best way to register their trademarks in Canada.
In terms of my personal, professional and business growth, this was the best year ever.
Before I start accepting your congratulations and best wishes, I would like to thank all of my clients.
I really mean that.
Maybe letting your customers know how much you appreciate them is considered “old school” these days, but it matters deeply to me. I wouldn’t be here without you and I value that relationship intensely.
I would also like to thank all those who have supported me along this journey. I am so grateful to have you by my side.
Now, time to celebrate! Tomorrow will be the first day of MLC’s biggest 3rd year breakthrough.
If you came to a restaurant and asked if they could make a good steak for you, and the waitress told you that they’re not sure but they are sure going to try very hard – what are the odds you would order it?
If you asked the waitress how much the steak is going to cost, and she told you that it costs $10 to place it on the grill and then the chef is going to charge you by the minute depending on how difficult it is to cook it to the perfect temperature – how likely would you be to order it?
If – not being convinced that they are any good at steaks – you then asked the waitress if they would offer you a refund if the steak would not come out right, and told you that there would be no refunds because they would have invested a lot of time, products and effort trying to the best of their abilities – would you ever order it from that place?
Below is a typical response that a business owner would receive from the vast majority of law firms and trademark agents in Canada to the question how much it would cost to register a trademark in Canada and whether or not the firm would provide any guarantees:
With regard to approximate costs, we attach a copy of our latest Schedule of Fees for your reference. For your convenience, we highlight the approximate costs of preparing and filing a single trademark application as $XXX plus official fees of $XXX. If the trademark application proceeds directly to allowance, the fees applicable to registration of the trademark application will be about $XXX plus official fees of $XXX.
If an adverse examination report is issued during examination, we will docket such response and report to you with our recommendations to overcome the objections raised in the adverse report as well as the approximate costs. The prosecution costs for the matter will vary depending on the nature of the objections raised and the hourly rate of the lawyer preparing the response. The writer’s hourly rate is $XXX. The approximate cost of reporting to you will be from $XXX. Complex objections requiring submission of evidence are subject to highly variable cost.
Most applications take 14 – 18 months from the date of application to achieve registration if there are no significant delays, but if the application is ultimately unsuccessful, we do not offer a refund.
No wonder most business owners are terrified of registering their trademarks in Canada. A low-cost application fee is simply a bait to get the customer in the door to then bill and bill until the application is either registered or refused. What business owner would not agree to pay a few extra hundred dollars after investing a thousand already? And then just another few extra hundred dollars here and there?
Don’t believe me? Call any law firm in Canada and ask two questions:
1. Can you guarantee a fixed flat rate that would cover the entire process from start to finish, including responses to all office actions that may be issued during the process?
2. Do you guarantee that the trademark will be registered, and if the application is ultimately unsuccessful, will I get my money back?
Now compare their response with the answer you will receive from the Trademark Factory:
We charge a flat rate of $2,000 + tax + government fees for one trademark application in Canada (the total comes to $2,690). This amount covers everything from the initial search of registered trademarks, drafting and filing the trademark application to unlimited follow-up correspondence with the Trademarks Office, responding to all office actions, filing the declaration of use, and obtaining the registration certificate.
We guarantee that the Canadian Intellectual Property will approve your trademarks. Otherwise, you get all of your money back, including the fees you paid to the government.
If you use a remarkable name, logo or tagline for your business, the Trademark Factory™ is the perfect solution to register them as trademarks in Canada.
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