After you file your trademark application, it just sits in the Trademarks Office for several months awaiting a trademark examiner to look at it.

Watch this cartoon and find out what happens when that moment comes and your trademark application reaches examination stage.

Let’s say you use a colorful logo for your brand.

Let’s say you want to trademark that logo.

One of the things you will need to decide on is whether to claim color as a feature of your trademark.

If this sounds confusing and complicated—don’t worry. That’s why we created the cartoon below. Watch it and find out.

So you now have a great logo and a tagline, and you’re trying to decide if it’s a good idea to combine the two in your trademark application.

Watch this cartoon and find out if it’s a good idea to file them together or separately.

Using a trademark is not the same as using a phone. The term “”use”” has a very specific meaning in trademark law.

Watch this cartoon to discover what it actually means.

OK. Maybe, I should have started with this cartoon.

What exactly is a trademark?

What can be trademarked?

What is the function of a trademark?

Watch and find out!