Let’s say you use a colorful logo for your brand.

Let’s say you want to trademark that logo.

One of the things you will need to decide on is whether to claim color as a feature of your trademark.

If this sounds confusing and complicated—don’t worry. That’s why we created the cartoon below. Watch it and find out.

So you now have a great logo and a tagline, and you’re trying to decide if it’s a good idea to combine the two in your trademark application.

Watch this cartoon and find out if it’s a good idea to file them together or separately.

Using a trademark is not the same as using a phone. The term “”use”” has a very specific meaning in trademark law.

Watch this cartoon to discover what it actually means.

OK. Maybe, I should have started with this cartoon.

What exactly is a trademark?

What can be trademarked?

What is the function of a trademark?

Watch and find out!

So you got your trademark registered.

Watch this cartoon to learn how long your trademark registration will last in Canada and you need to do to ensure your brand is always protected.