So you now have a great logo and a tagline, and you’re trying to decide if it’s a good idea to combine the two in your trademark application.

Watch this cartoon and find out if it’s a good idea to file them together or separately.

Using a trademark is not the same as using a phone. The term “”use”” has a very specific meaning in trademark law.

Watch this cartoon to discover what it actually means.

OK. Maybe, I should have started with this cartoon.

What exactly is a trademark?

What can be trademarked?

What is the function of a trademark?

Watch and find out!

So you got your trademark registered.

Watch this cartoon to learn how long your trademark registration will last in Canada and you need to do to ensure your brand is always protected.

Unlike the rest of the world, Canada has still not joined the international treaty that allows business owners to file a single trademark application to cover them in many countries at the same time.

While we are expecting this to finally change in 2016, the important thing is, what can Canadian business owners do now to protect their brands internationally.

Watch this cartoon and find out!